FLORICULTURE PRODUCE EXPORTERS ASSOCIATION

The Association consists of 22 companies which accounts to nearly 80% of the floriculture exports from Sri Lanka. The exports have grown form a mere Rs. 100 million, twenty years ago to over Rs. 1200 million at present. The industry provides employment to over 5000 directly and to over 25000 indirectly.

The Association has played an active role in lobbying on various issues to facilitate the export industry. Over the years the association has lobbied to get reductions in freight rates, rebates and at present working on getting a cargo terminal for perishable cargo.

The Association is now actively working on developing the industry through out the country with the assistance of an out grower network. Member companies who are interested in having out grower schemes are being encouraged by means of identifying financial resources for such expansion. The Association is working closely with foreign donor agencies in order to obtain the necessary funding for the industry.

The Association is also working with the Department of Agriculture in order to standardize the production in order to make a brand for Sri Lankan floriculture products. This would give a unique advantage in the global market with its premium quality products.

Moving away from the traditional markets, the association along with the Export Development Board is working on penetrating non-traditional markets like, Eastern Europe to expand its marketing net work.

In order to broad base the Floriculture Industry, the Association is at present looking at the possibility of forming a Floriculture Council with Public Sector representation.

Office Bearers for the current year 2007
President: Dilip de Silva
Secretary: Sanath Manuwendra
Treasurer: Channa de Zoysa